AN ANALYSIS OF LANGUAG
nbsp;from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive.
It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.
KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse,
Similarities, Differences
Contents
1. Introduction ……………………………………………………………… 1
1.1 Rationale of the study ……………………………………………………... 1
1.2 Definition of advertising …………………………………………………... 1
1.3 Focus of the present study ………………………………………………… 1
1.4 Sources of data ……………………………………………………………. 2
2. Lexical features …………………………………………………………… 2
2.1 Classification of advertising and its audience …………………………….. 2
2.2 Similarities at the lexical level ……………………………………………. 3
2.2.1 Few verbs are used ………………………………………………………... 3
2.2.2 Use of emotive words …………………………………………………….. 4
2.2.3 Make pun and alliteration …………………………………………………. 4
2.2.4 Use of weasel words ………………………………………………………. 5
2.3 Differences at the lexical level ……………………………………………. 6
2.3.1 Gender identity in advertisements…………………………………………. 6
2.3.2 Selection of Adjectives …………………………………………………… 7
2.3.3 Compound words …………………………………………………………. 8
2.3.4 Use of pronouns …………………………………………………………… 8
3. Syntactical features ……………………………………………………… 9
3.1 Similarities ………………………………………………………………… 9
3.2 Differences ………………………………………………………………… 10 &
It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.
KEYWORDS: English Advertisements, Lexical, Syntactic, Discourse,
Similarities, Differences
Contents
1. Introduction ……………………………………………………………… 1
1.1 Rationale of the study ……………………………………………………... 1
1.2 Definition of advertising …………………………………………………... 1
1.3 Focus of the present study ………………………………………………… 1
1.4 Sources of data ……………………………………………………………. 2
2. Lexical features …………………………………………………………… 2
2.1 Classification of advertising and its audience …………………………….. 2
2.2 Similarities at the lexical level ……………………………………………. 3
2.2.1 Few verbs are used ………………………………………………………... 3
2.2.2 Use of emotive words …………………………………………………….. 4
2.2.3 Make pun and alliteration …………………………………………………. 4
2.2.4 Use of weasel words ………………………………………………………. 5
2.3 Differences at the lexical level ……………………………………………. 6
2.3.1 Gender identity in advertisements…………………………………………. 6
2.3.2 Selection of Adjectives …………………………………………………… 7
2.3.3 Compound words …………………………………………………………. 8
2.3.4 Use of pronouns …………………………………………………………… 8
3. Syntactical features ……………………………………………………… 9
3.1 Similarities ………………………………………………………………… 9
3.2 Differences ………………………………………………………………… 10 &