AN ANALYSIS OF LANGUAG
sp;the image of a certain brand. In some cases, competitors, like Coca-cola and Perpsi, even spare no expense to launch advertising campaigns to win over the market share. Commercial advertising can also be divided according to the target audience into two groups: consumer advertising and business advertising. Most of the ads in the mass media are consumer advertisements. They are typically directed at consumers. By contrast, business advertising tends to be concentrated in specialized business publications, professional journals, trade shows targeting at a certain group of people involved in some business. Since consumer advertising is most accessible to common people, the present study on will focus on consumer advertising. The classification of advertising is clearly shown in the following graph:
Graph 1 Classification of advertisements
Public ads Daily consumer goods ads
Advertising Consumer ads Technical equipment ads
Commercial ads
Business ads Service ads
The bold parts show the scope of advertisements we study. Daily consumer&nbs
Graph 1 Classification of advertisements
Public ads Daily consumer goods ads
Advertising Consumer ads Technical equipment ads
Commercial ads
Business ads Service ads
The bold parts show the scope of advertisements we study. Daily consumer&nbs