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现代报纸的版面设计和人性化阅读

时间:2007-7-29栏目:新闻传媒学论文

 内容摘要:报纸版面的重要性越来越受到重视,重要原因是不同的报纸在市场上的竞争越来越激烈,同时受众接受信息的习惯也大大的改变了。“我们应该出版一份什么样的报纸,为谁而出版?”这个问题越来越多的被讨论。版面和内容一样,是报纸的一个重要部分。版面上的不同元素的对于受众接受信息的意义都是不同的.尤其是头版,在一份报纸中一直扮演重要的角色,它让受众了解报纸的一贯风格和当期的主要内容,并使受众可以快速便捷的通过头版上的导读找到内页中他们所需要的信息。许多报纸都开始大量的在头版上运用大照片策略来使得它们的头版变的更“视觉化”,以吸引受众的眼球,并且把这一策略扩展到了报纸的其他版面。由于扫描、制版和印刷技术的提高,越来越多的报纸开始用彩色版面吸引读者。本文通过一些报纸版面,分析头版如何通过构建视觉中心来吸引读者的注意,如何通过导读把读者吸引进内页。并对大照片策略和色彩应该如何运用进行了分析。本文主要从头版的版面策略,照片的运用和色彩的运用三个方面来分析现代报纸版面上对受众影响较大的元素,并认为,现代报纸的版面设计主要是运用照片和色彩来构建视觉中心,从而帮助读者更好的接受信息。
Abstract:More and more editors and designers focus their attentions on the format of the newspapers’ page because of the increasingly vehement competition of the medium markets and the variational habits that how the audience fined the information. “What kind of newspaper do we want to produce, and for whom?” Editors, publishers, and designers argue about this question more and more frequently. Alike the news, page is one of the most important parts of the newspaper. Varied elements on the page have different influences on the way that the audience find the information. Especially the front page, which acts an important role in the newspaper, it make the audience known the persistent style and the current content of the newspaper, and allows the audience find what is been put in the inside page by the index. Many newspapers tend to put big photographs on the front page to make it more visual, and bring this strategy to other pages. As a result of the renovation of scan, plate making and printing, more and more newspapers use color to attract the audience’s attention. I try to analyze the front page strategy, the use of photograph and the use of color, find out which elements on the page have more influence on the audience. The research comes out as this: Contemporary newspaper designs try to build a center of visual impact by using photographs and color, and help the audience to get in and out of the page quickly and easily.

关键字:版面 头版 视觉中心 人性化 照

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