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Introversion and Extroversion

时间:2007-1-27栏目:工程学论文

compact words intensified the musical rhythm. The style of this poster is relaxed, active and romantic.

3.Implicit and explicit
Five thousand years Chinese civilization had made great effect on ideology of Chinese people. Chinese traditional aesthetics is harmonious, comprehensive and implicit. Sometimes it even can decide the way of seeing. Chinese graphic designers should accept that and create a appropriate graphic language to convey message. Chinese people(especially old people) are accustomed to express or accept an idea in an implicit way. In Chinese posters, many graphic languages possess implicit characteristic. Symbolization and metaphor are familiar techniques applied to posters. It is similar to other art  sort in China. Author ever designed a political poster about against dividing China. The parted peanut filled the picture and implied the concept of compatriot. The text is a question: Why are we looked so alike? It intensified the subject of One China. Another poster (designed by Andrew Pogson of Hong Kong)adopted a clip to express the subject of AIDS. The client is a consultative organization of defending AIDS. It convey relevant message by method of metaphor.
Contrary to Chinese poster graphic language, Western poster are more explicit in the style of expression. To attract public eye and arouse their interest, Western graphic designers attempted all kinds of method. Strengthening visual stimulation and conveying explicit message in a short time is the main trend of Western poster graphic language. Besides using vivid colours, strong dark and light contrast or innovative layout, they often express subjects by adopting intimacy of others, event of sex, accident or humor, problem of society or polity and so on. Furthermore, some&nbs p;designers used weird or impossible images as their graphic language. We can say Western graphic language relates to more aspects of the actual life, it is more realistic than Chinese graphic language. Therefore, the Western poster have more explicit characteristic in  their graphic languages. Mike Sands, Bob Pedder, and Philip Rhoades designed a social poster, designers adopted a

im tool as the brand of car, and with words: Your car is a lethal weapon.
Audiences can understand its mean clearly: Drive Carefully!

Findings

In general, the characteristic of Chinese poster graphic language is introverted an

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